YouTube Is Launching A Redesign To Trim Down Clutter And Place Videos Front And Center

While open YouTube today morning and finds some interesting change in designing and many new features. YouTube’s new design comes about a year after its latest refresh, which was designed to help users start subscribing to more video channels. While channels have stayed alive since 2005, the company has been trying to raise videos views from channels over the last year, particularly as it’s spending in more Original Channels.

The latest version of the homepage is centered on the YouTube Guide, which illustrate all new videos from channels that users have subscribed to. It also proposes channels that you might like, based upon your viewing behavior, and more over those that user’s friends are watching. The new guide attribute doesn’t just live on the web in the browser, but will also be the focal point for viewers on a wide range of mobiles and connected TV platforms, including iOS, Android, Google TV and Playstation 3.

One of the big grumbles about the old YouTube design was just that there was too much going on, which abstracted from the thing that most user came to YouTube to do which is to watch videos. The new site modifies that by putting the actual content front and center when you go to a video page. All the other facial appearance like the subscribe button, the social sharing features, related metadata and all the rest have been moved down under the video.

Video playlists which permit for more concurrent, uninterrupted video are moved to the right side of the video, which will expectantly keep more people watching for longer periods of time. While much of the YouTube traffic has been driven by search in the past, it is making a concerted effort to get viewers to stop snacking and get feasting on multiple related videos.

And good news for those users who had subscribe has more than twice during that time. YouTube users are subscribing to about 50 percent more channels, and view time from channels has grown 30 percent. YouTube now claims to have more than 800 million users showing up every month, who watch 4 billion hours of videos during that time.
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