Internet Mobile Users Increased Drastically By March 2014

India is expected to have close to 165 million mobile internet users by March 2014, up from 87.1 million in December 2012 as more people are accessing the web through mobile devices and dongles, a report by Internet and Mobile Association of India IAMAI and IMRB said today, PTI reported.

The number of users improved to 87.1 million by December 2012 from 78.7 million users in October 2012, which is usual to further grow to 164.8 million by March 2015,” the study said. Of the 78 million users, 61 million were off-deck user’s access all websites and 15 million were on deck user’s access operator particular websites.

While the news is expected to be good news for India’s hopeful mobile advertising industry, which is approximate at 5 to 7 per cent of the total advertising sector, the report said that the average monthly bill of a user is Rs. 460.

Email, social networking services SNS and messengers have high usage among mobile internet user. Access online videos, games or reading online news are done approximately 2 to 6 times a week. While online games are accessed by almost 50% of the Mobile Internet users, less than 30% of users read online news and fob watch online videos.

The IAMAI IMRB analysis for the research report enclosed all the eight metros as well as 27 other cities across India, and nearly 21,000 households were interviewed previous to December 2012. The report has also lengthily used the previous rounds of the I-Cube reports that have laid down the creation of the internet users in the nation.
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