In
2012, Pinterest was the big story in social media marketing. In 2013, it’s
going to be huge in search marketing too.
104
million visits in March 2012, Pinterest grow to be the third most trafficked
social media site, moving ahead of LinkedIn 86 million and trailing only Face
book 7 billion and Twitter 182 million.
With
so many visitors and so much potential for sharing content and increasing user
reach, Pinterest offers a lot of ways to build user business’s online
visibility and boost user SEO.As per my personal experience Pinterest become
most effective for fashion and cooking in sort related to girlish products not
true but partially can say because I have ready, according to full service
agency name is Modea, the mainstream are female mothers, 28 percent have a
household income of $100k+. Globally,
the site is most popular with women. In 2012, it was statement that 83% of the
global users were women. In Britain, however as of March 2012, 56% of the users
were male and their age profile was altered too, being about 10 years younger
than in the U.S., where the age range was typically 35 to 44. In provisos of
age distribution, the Pinterest demographic intimately resembles the U.S. Internet
inhabitants.
Pinterest Profiles
Fill Out ‘About’ Section
Sure,
filling out "about" sections isn't as much fun as pinning images, but
the 200-character section is vital for SEO. Use keyword-rich text that
concisely states who you are and what you do. This enables search engines to
find and group user profile, boards and pins with the appropriate search
results.
Get Verification Badge
Website
verification allows Pinterest users to declare that the website on their
Pinterest profiles is their own. To verify user site, go to ‘Settings’ and
click the ‘Verify Website’ button. Verified websites have checkmarks next to
the domain in search results and can increase traffic to user pages and SEO
ranking.
Fill Out SEO Hot Sports
On
Pinterest, search engines scan certain areas of pages like they do on Google+.
Optimizing these will help you be more visible on search engines. Fill out user
SEO title on Pinterest and name user human being boards with keywords.
Link Across Platforms
Someone
intrigued by user Pinterest page likely will want to see more of user
offerings. Give them every chance to browse user content by including links
from user Pinterest profile to user website, blog, and other social media
platforms. Use strong calls to action, like “See more now!” to drive users to
where you want them to go.
Pinterest Boards
Become Visible To Search Engines
Pinterest
can be a throw away of time if people can't find user work, and Pinterest has
an option that hides pinboards from search engines. Take a second to ensure
fans and prospects can find you by going to "settings" and turning
off the "hide from search engines" option.
Prepare For Local Search
The
impressive rise of Pinterest means it will become more and more relevant to
local search results. Prepare by creating a board highlighting local
attractions of user business’ city or region. Include landmarks related to user
business, like user storefront. This information illustrates user connection to
the area and lets Limited customers know where to visit you.
Create Variety Of Boards
The
more boards you create, the more likely search engine spiders will notice you, particularly
if the boards cover a variety of topics and have titles with strong keywords.
Have you already created boards without keywords? Go back and edit them.
Categorize User Boards
Failing
to categorize user boards will result in visitors not finding them when they
choose to browse the site by category, an oft-used function. To categorize, go
to user profile and click ‘Edit’ on any board. Choose the one category that
best fits.
Stay Above The Fold
Pinterest
browsers often only see the top row or two of Pinterest boards. Move up user
best boards the boards with the most pins, which show off what user brand is
known for and are visited most often.
Pinterest Pins
Add Keywords to File Names
Cameras
often create odd, unremarkable file names for the images they capture. Turn
those images into search engine spider magnets by renaming them with keywords.
Add user business name and a name of what’s in the picture, especially if it’s
a product.
Create Good Pin
Descriptions
Pinterest
provides 500 characters to describe each pin. Take improvement of this space to
boost SEO with active, keyword-optimized descriptions. In addition to including
descriptions in new pins, go back and add keywords to previous pins for even
more SEO.
Use High Quality Images
Search
engines Optimization, like Bing and Google, look at the quality of pins much
like they scan websites for quality text and images. Use high resolution images
and pin them to the proper boards.
Research What People Pin
Search
engines consider appointment with pins when they calculate rankings. Research
what customers and followers want to see by examining what they pin. Consider
asking followers and fans what they want more of, and then give it.
Diversify sources
It
may be easy to find stuck in the Pinterest creation but branching out and using
images from outside the social network plays a role in building SEO. Again Fresh
content brings more awareness than repins that may have already been seen on
other pages.
Include Prices and Links
It's
a great idea to show off products in user pins, but you can do even better. Tag
pins with the price of the product, and it will appear as a banner on the pin.
This will make it more likely to get likes and land on users' gift pages. Make
buying easy by adding a link to the picture that will take interested viewers
directly to the product page.
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