Google Checkout to Die Soon For Merchants

Google declared all the way back in November of 2011 that it would be shutting down Google Checkout in favor of a transition to Google Wallet.

Just last week, we declared two enhancements to the Google Wallet platform that are simple to integrate. The Instant Buy API enables merchants to offer a fast selling experience to Google Wallet shoppers buying physical goods and services on their Android apps and websites, while processing their own payments. In addition, the new Wallet Objects API enables merchants to engage their customers with loyalty, offers, and more.

All Google Play developers will carry on to be supported. Also, shoppers can continue to make use of Google Wallet to make safer and more secure payments anywhere they see the Google Wallet button.

If you don’t have your own payment processing, you will need to transition to a different resolution within six months,” says Google Wallet senior product manager Justin Lawyer. “To make things easier, we’ve partnered with Braintree, Shopify and Freshbooks to offer you discounted immigration options.

If you are a U.S. merchant that does have payment dealing out, you can apply for Google Wallet Instant Buy, which offers a fast business experience to Google Wallet shoppers,” adds Lawyer.

Developers for Google Play the Chrome Web Store and Offers Marketplace will carry on to be supported, and will automatically transition to the Google Wallet Merchant Center in the upcoming weeks. Shoppers will simply be able to make use of Google Wallet to make purchases on merchant apps and sites, as well as on Google properties.
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