Vodafone launches app platform

GSM operator Vodafone India has launched a app platform that enables to developers, both domestic and international, to build apps and sell them through telephone bills. This will provide customers with access to a wide range of apps.

The company said "The developer platform will provide help to the growing community of application developers, mobile phone users and content service providers." The  app platform will open the Vodafone's network resources such as subscriber profile, location and messaging to developers and content providers to built their offerings.

Vivek Mathur, Chief Operating Officer, at Vodafone says "With the growth of the Smartphone’s and mobile internet, people are more interested in mobile applications and content services. TO strengthen the ecosystem for application developers and content service providers and partner with them, we have launched the developer platform."

He also added "we expect the developer community to create an applications and content services across Videophone’s customer base. The platform will help in streamlining the partner and transparent commercial settlements."

Vodafone will also provide developers with a facility to test their applications and services in a simulated environment. A standard set of terms and conditions govern the commercial and other aspects of developer’s relationship with Vodafone India.

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