Apple Launches Apple TV In India For Rs.7900

Apple looks to be getting ready to launch Apple TV in India, as the streaming media player has found its way to the official Apple India website. The listing quotes the price of the device as Rs 7,900. It was first speckled by BGR India. However, Apple has not declared a formal press announcement. We also contacted an Apple premium reseller to check availability but they were not aware of the launch.

Apple TV is a digital box that brings iTunes Store content to televisions and also helps connect iDevices to the bigger display with Airplay. With the launch of the iTunes Store in India late last year, it was only a matter of time before Apple launched the Apple TV. It seems that Apple’s “hobby” is becoming much more than a hobby, mainly if Apple launches it across all the 56 countries where it rolled out the iTunes Store last year.

Apple in recent times launched its iTunes store in India. The launch of Apple TV thus makes it clear in our minds that Apple does have some plans for the country. We wrote earlier about how Apple was making inroads into the country and may finally look at increasing its presence in the country.

I, conversely, do not see Apple TV or any other multimedia streaming TV being adopted enthusiastically soon. The popular of the TV watching population in India is hooked to Satellite television. Providers should make content accessible on services like YouTube or equivalent apps and then both platforms could be seen as equal in terms of content. Another problem is the average low Internet speeds in the country. This will keep products like these limited to cities. However, it is nice to know that if and when we transition to web based content viewing, we will have a range of devices to choose from.

Apple TV will contend with cheaper offerings from Western Digital and a host of other cheaper Android and custom-OS based media players/ streamers. While these media players are great for playing content you may have acquired from 'other' sources, Apple TV has flawless iTunes Store addition going in its kindness.

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