Facebook’s News Feed Redesign Event Live Here

News Feed announcement from Menlo Park. Stay refrain for updates on how Facebook has rethought one of its most significant features.

"News Feed is why we go to Facebook. Anything that makes users more likely to visit is important," Wedbush Securities analyst Michael Pachter whispered. "Allowing feed customization provides Facebook with more information about what users find relevant, allowing better targeting for advertisers. Better targeting means higher revenue per impression or click-through, and translates to overall higher revenue and profits for Facebook."

In an interview at a current investor convention, Facebook Chief Financial Officer David Ebersman emphasizes that surfacing the most interesting in sequence for users "will be core to our ability to continue to have engaged users even as they contemplate other services."
But it's not just concerning capturing and keeping users' attention. It's a major attempt to ring up more dollars from advertisers.

The giant social network plans to unveil the redesign at a press conference Thursday at its Menlo Park, Calif., headquarters.

The invitation from Facebook for Thursday's 1 p.m. ET occasion is vague, simply beckoning, "Come see a new look for News Feed." But there have been some evidence about what that innovative look capacity involve.

This is a high-stakes move. News Feed is unquestionably the most valuable real estate on Facebook. It's the place that people get updates from their friends. And it's the place that Facebook is betting advertisers have the best shot at connecting with its 1 billion-plus users.
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